How to Get the Employees You Want
As the labor market gets increasingly competitive, sourcing highly skilled talent is going to become more challenging.
How to Get Employees You Really Want
1. Anticipate staffing needs.
2. Target messages to a specific type of candidate.
3. Understand the needs of targeted candidates, and appeal to their needs. 4. Investigate the possibility of employing older workers.
5. Workers with disabilities may be a target market segment that will help meet your staffing needs.
6. Analyze the ways that moonlighters might meet staffing needs for nights and weekends.
7. Look at career shifters as a group to enter your industry.
8. “Back-to-work-moms” are looking for employment opportunities that offer training as well as flexibility.
9. Target disadvantaged youth as a market segment to meet recruiting needs. 10. Exiting military are looking for career opportunities in the civilian world.
12. Work with government funded employment and training programs that will assist you in the recruitment process.
13. Look carefully at internal issues before employing non-traditional workers; see if diversity training is appropriate for supervisors and managers of these new workers.
14. Put yourself in the candidate’s place—where would they hear about you? 15. Investigate high school and post- secondary vocational education programs—DECA, VICA, FHA, FFA, etc. (and if you don’t know what these acronyms stand for— call a local high school to find out!)
16. Participate in Junior Achievement and other youth business education programs—it helps establish your company and the career choice in that student’s mind.
17. Discover if your city has a business-education partnership for youth.
18. Consider your image as an employer, and develop strategies to enhance that image as an Employer of Choice .
19. Advertise in alternate sections of the newspaper.
20. Use different newspapers to advertise your recruitment message—don’t overlook the local and community papers.
21. Place testimonial advertisements.
22. Investigate the use of the papers sold in convenience stores such as the Thrifty Nickel or the Bargain Mart.
23. Use compelling graphics and ad copy.
24. Stress your benefits—sell the opportunity!
25. Use recruiting advertising agencies for more effective advertising.